Motion Pictures Camp - Day 2

Luis Perez
- ITA Tech Instructor -

We started the day off by having one of our instructors, Tony, give a lecture based on the History of Film and how it impacted the United States. He talked about famous stars such as Charlie Chaplin, John Barrymore, and Florence Lawrence. He also talked about what goes into production and the seemingly endless roles and positions to fill, from makeup artists to screenwriters. It all served to paint a more in depth picture of film for the students.

With gained knowledge and practice, students were given more time to finish their "ambiguous dialogues", which required a little bit more filming and quite a bit more editing. During this time each group of students could leave the class room with their assigned instructor to film in a different location or in the same location they chose yesterday. Instructors made sure that the students realized that there was always more they could do, to get that perfect shot. Film is in a constant flux of re-shooting and re-editing.

The students then went back into the labs and added pictures to their videos, along with extra sound effects and titles to get even more hands on with Premiere.

After a given break, students all gathered into one of the labs to be introduced to this year's Blitz. The Blitz is a project that groups of students do along with an instructor based off a theme, and this year's theme is "All Dressed Up, and No Place to Go."

Note: The theme for the Blitz is really only to get some ideas about it, but in the end, the films may stray from the Blitz due to time restrictions :)

In no more than 24 hours time, the instructors will write and direct a film with the help of their student collaborators, all while sticking to their theme. The students have 15 minutes to talk with their instructor to plan out what they wanted to do and how they are going to get it done, whether that meant planning a script or collecting props for the shoot. Either way, the Blitz is sure to cause a very hectic and fun day tomorrow at Motion Pictures Camp!

Radio Commercials

Radio commercials are much different than any other commercial or ad because they only get to use sound and utilize the sense of hearing. They must grab the audience's attention without having them see anything, which is quite a feat!

The students first focused on writing a script. They thought about what goes into a script and what they should focus on. They learned some of the main questions to consider when script-writing:

• Who's the audience?
• What's the product?
• What's the message?

As the students worked, they had to think about how they would "set the stage" so that the audience knows where the scene is taking place. To set the stage, you must carefully select what sounds to use to let the audience know where the commercial is taking him or her.

After the students set the stage, the students must say what their product is and the facts that make it the best product available. This is the "meat" of a commercial as it is the most important part for getting the consumer interested in the product.

The last part of a radio commercial is a call to action, or telling the person to buy the product.

This is a sample "call to action" that one student wrote:

"Little Litter Robot! Available for only 5 easy payments of $29.99! So pick up your iPhone and call 1-800-NO-LITTR, N-O-L-I-T-T-R, right now! That's 1-800-665-4887"

The students then got to focus on recording their commercials along with a new competition set-up. Each student all had access the same sound bytes of other ITA students talking about Madison, WI. They then compiled them into a sort of PSA for the city of Madison. Then, each student was to choose a music to create a mood from SoundCloud.

The whole process of making the PSA focused the students on the production of radio commercials. The winner was determined by the ITA Staff, which was Natalia. Her prize was a honorable congratualtions, and her commercial was played before all our guests at the 11th Annual Holiday Luncheon!

Enjoy all the Madison PSAs made by the students:

ITA Students PSAs

The best part about the experience for the students is that although we didn't have time for them to finish both of their commercial projects, at least they know how to make their own all the way from product to script to final production!

Video Games and Scratch: Day 1

Today was the first day back at ITA, and we jumped in with both feet with the Video Games in Scratch custom workshop. We took the students over to the video game lab in the UW-Teacher Education building so they could get the full experience.

Ryan started them off with a short lecture about concepts behind video game design, starting with Game Mechanics, Dynamics, and Aesthetics.

The students were a little uncertain about talking about video games in such terms, but it wasn't long before they started to get into the discussion. Jacob raised some good points about why some games were more appealing than others, citing things like storyline and challenge, and Saige told everyone about her challenges playing Super Mario Kart against her brother.

Next, Ryan showed them the game Braid, and everyone had a great time playing that on the projector so the others could watch. Terrence did a great job navigating the difficult terrain. Way to go, Terrence!

Finally, the students were split up so they could play whatever game they chose form the lab's wide-ranging stock, with the intent that they pay attention to the things we had discussed. With things like mechanics and dynamics in mind, they played Rock Band, Call of Duty, and the Orange Box, enjoying themselves immensely, while learning something at the same time.

All in all, a great day for ITA!!!

~written on 9/11/2010

Photoshop Actions and Scripts

For the first 3 sessions of IT Academy Labs, this fall, we offered several CUSTOM WORKSHOPS designed by individual instructors on staff. Chris Spears, one of our seasoned Photoshop experts, offered a workshop entitled, Photoshop Actions and Scripts.

Photoshop Actions and Scripts was a workshop all about increasing project productivity in Photoshop. Actions and scripts are very useful, but are very commonly and easily overlooked. They make the most tedious job, the most simple to-do in a matter of seconds, and you have the option to use ones provided, create your own, or download ones that other people have created!

The first session served mostly as an introduction to the concept and functionality of actions and scripts. The second session was centered a bit more around actions. And, the third and final session was all about using both actions and scripts together in different projects.

Being the first time ITA had offered the Custom Workshops, Session 1 of Photoshop Actions and Scripts had started off a bit slow. As stated above, this was an introductory session which served primarily as the introduction of the concepts behind actions and scripts as tools used for increasing project productivity so it was not very project oriented. It was more of a chance for students to get familiar with learning how to use and incorporate these two aspects of Photoshop in different kinds of projects. This included:

• creating and recording steps
• saving actions
• reading scripts and reading through action steps
• downloading scripts and actions from trusted sites

Nonetheless, the students seemed to be really amazed at how the actions and scripts were carried out and how much they could accomplish in such a short amount of time once they were ran.

By the end of the session the students had a couple of different projects they finished; one project was from a batch rename script, which re-names all your files for you using a systematic approach. One was from an action they downloaded from the internet and loaded into Photoshop (these varied), and their last one was from an action they created/recorded themselves (these also varied).

Check out some of the student examples!

Session 2 was a lot more interesting for the students, as it was much more project-oriented. We think the students got a better idea this session of what can really be done with scripts and actions in Photoshop, after having the necessarily somewhat slow-paced introduction to them.

First, we started off with a quick review from last session just about the main purpose of actions and scripts and their many uses. Then, we jumped right into the first project which was "Reading" actions--this project consisted of downloading an action of a cool effect from the internet (http://www.turningturnip.co.uk/photoshop/photoshop-actions/photo-box-action.php), loading it into Photoshop, viewing its contents and recorded steps, and then finally attempting to re-create the cool effect using the action as a step-by-step guided tutorial. While this was a bit tedious, it provided a great way to REALLY understand how these things work!

The purpose of this project was to get students more familiar with the process and order at which actions may be recorded, and also to get more familiar with the Photoshop interface and different tools and such, as they encountered many new terms for different Photoshop tools and processes through reading the recorded steps of the action. Unfortunately, the lead instructor, Chris, didn't notice that this particular action in order to achieve this cool effect was entirely TOOOO long to "read" in its entirety. So about a third of the way through reading the action, Chris decided to just stop and had the class hit the "play" button to finish it up... it was well worth the wait though, as the students got to delve deep into the script for a while, and then they were very relieved to be able to stop early.

Next, the students created their own actions which they saved to their folders for other students to load up and attempt to "read" themselves to see if they could get the same effects (although most of them probably just hit the "play" button to speed up the process...which is what the workshop was all about anyways so the students clearly grasped that concept quite nicely).

The final session began with a review in the form of a walk-through project called "Clipping Mask Collage." The students really enjoyed this project and were very satisfied with their results. This, again, was a way to give the students a bit more experience with creating longer actions and getting a better feel for the idea that not all steps that one may take to create a project in Photoshop can be recorded with actions (such as the Brush Tool), and also that sometimes there needs to be a specific order to how you record your actions in order for them to give the same effect when you run them again on another image.

Check out the examples!

For the remainder of the session the students created their own projects using different actions and scripts (custom, default, and/or downloaded). Here are some examples of their independent Photoshop Actions and Scripts projects from Session 3!